Making Money is a Game (Here's the Cheat Code)

By Alex Hormozi

What This Video Teaches Alex Hormozi explains his concept of "money models" a systematic approach to structuring business offers that generates more upfront cash than it costs to acquire customers within 30 days. He demonstrates how this framework allowed him to outspend competitors and scale rapidly by flipping the traditional business model from spending money upfront and hoping to recover it later. The video promises detailed strategies from his upcoming book launch on creating sustainable